As a result, consumer rankings have been steadily declining despite best efforts and numerous attempts to turn the ship around. Or some companies may not just specialize in one field but now operate and specialize in a number of areas, it would be important for customers to know this and for your brand to represent the change. Some have speculated the GAP rebranding was so bad it was a PR stunt.. Welcome to our blog. When Should You Consider A Rebrand For Your Business? In scrambling to get through a PR crisis, many companies neglect to … Take GAP, for example. They spent $100 million … Remember before Google? digital marketing trends to keep your eyes on in 2020, 7 tips on increasing traffic from social media, SMX in collaboration with Web Theoria are proud to announce the Search Marketing Conference Virtual 2021, The Impact of Covid-19 on the Web Development Industry, Does your Company need Rebranding? Rebranding is about more than just slapping up a new logo and calling it a day. Start this process with your team. *Conditions apply please see our money back refund policy. To be recognizable both physically and digitally, many companies are now opting to create shape-shifting logo designs. Find Us. Taking the Next Step. However, over time brands may become outdated, no longer relevant for several reasons so it is important to regularly reassess if your business needs a rebrand. A rebrand is needed for a number of different reasons and if your current image fits with one of the below reasons then it is time for you to rebrand your website. Rebranding can be complicated and does introduce some risks and costs. After struggling with decreasing sales for several years, Mattel, Barbie's parent company, took a huge hit when Disney took its license for the Disney Princesses line, which were essentially dressed-up Barbies, and giving it to their biggest competitor Hasbro. If you compare their front page to that of their original competitor Google, you immediately see the huge difference. An effective brand will let audiences know what type of company they are dealing with immediately. Google maintains a clean, strong look that evolved over the years, and despite also maintaining countless other services beyond a simple search engine, it keeps its core business front and center. The main qualities that consumers value are honestly, friendliness and helpfulness. Get in touch via LinkedIn. The Latest Rebranding Trends 2020 At Web Theoria we like to keep on top of the latest trends and keep our clients in touch with the latest developments. This is far more required post Covid19. Copyright © 2020 DesignCrowd. The team is experienced in creating and improving brands as well as rebranding. SanDisk's main problem is that it's in an industry virtually overflowing with competition. Everyone now has the internet at their fingertips with an always-on social media culture. 2020 Trends. The first step in rebranding is to know your vision. Whether a completely new marketing strategy or just a fresh new colour, staying relevant in today’s business world should be the top priority. It's unclear if they are planning to continue selling flash drives and other electronic storage after the deal is completed later this year, but if they do, it's high time for a make over. It is no secret that the majority of businesses and exchanges are now conducted online. This is especially important if audience perception has taken a serious hit in the past, but can also be a good idea if a long-standing brand is just losing touch with modern values. After some time, every company changes whether in direction or due to expansion, your company may now need to reflect more than one general idea or field. With department stores all over the world, GAP is an international clothing retailer. Rebrands can also be risky. 3, Imittou Street Over the next several months, our Schlesinger Group companies in the UK, France, Germany, and Spain will be rebranding under our Schlesinger Group identity. 's front page, at this point, is little more than a jumbled mess of tacky-looking content with a huge amount of links to further services thrown in all over the place. In today’s society companies have to be present everywhere if they want to be noticed. Think of it as an outline for the … Certainly. The company pledged to remove the image of Aunt Jemima from its packaging beginning in late 2020 and initiated the process of rebranding. Pinpoint The Cause And Fix It. To gain success in this area, a clear business brand is needed to be both recognized and trusted. ViacomCBS plans to turn its U.S. platform, currently called CBS All Access, into a global streaming service, according to a statement Tuesday. 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