Company: Microsoft  CEO: Satya Nadella Year founded: 1975 Headquarter: Redmond, Washington, USA Number of Employees (2018): 134,944 Public or Private: Public Ticker Symbol: MSFT Market Cap (2018): $776.35 Billion Annual Revenue (2018): $110.36 Billion Profit | Net income (2018): $16.57 Billion, Products & Services: Bing | Bing Video | Cortana | | LinkedIn | Microsoft Azure | Microsoft Dynamics |Office | Microsoft Money | Microsoft Office Online | Microsoft Office 365 | Microsoft Windows | Apps for iOS | Apps for Android | Surface Pro | Competitors: Apple | Google | Oracle | HP | SAS | Salesforce | Sony | SAP | Oracle Netsuite. But they need to focus on their flaws and revamp the strategies so that they can influence the market more. as the world’s most valuable brand with the highest brand strength and brand equity in the digital industry. Why fix anything if it is not broken has been the main mantra of Microsoft from the past encounters. It is literally dominant due to its Office software and Operating system. Aside from the well-known operating systems and software programs, Microsoft also sells video games, tablets, entertainment consoles, and other intelligent devices. But opting out of some of these cookies may have an effect on your browsing experience. This celebrated company generates a market revenue of 125.84 Billion USD in the year 2019 and the Annual profit was almost 39.24 Billion US Dollars. The brainchild of Gates and Allen has been pioneering in Operating Systems, Software, Innovation, Computing devices and more. Following is the Microsoft SWOT analysis: To remain the leading software provider, Microsoft needs to work on its weak aspects and embrace opportunities. For example, Microsoft Office costs $150 for a one-time installation while the open-source Apache OpenOffice provides the same software for free. They are temporarily happy because nothing on the market has shown them a good reason to upgrade.”[4]. Moreover, the report contains analyses of Microsoft leadership, organizational structure, business strategy and organizational culture. author name and date is missing. Click to email this to a friend (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on WhatsApp (Opens in new window), How Does Microsoft Make Money? Microsoft can also extend its efforts to consider issues beyond the internal and external strategic factors in this SWOT analysis. Swot Analysis of Microsoft; Microsoft is an American technology company which operates in a global scale. Microsoft is a popular American multinational technology company that was set up during the year 1975 and is headquartered in Washington, United States. During the fiscal year 2018 the company generated USD 110.4 billion in revenue and USD 35.1 billion in operating income. Gates Insider, Gates Foundations has been working hard to make that dream possible. Microsoft Edge has also failed to shine in the latest editions whatsoever. Opportunities of Microsoft: The New Sunlight of Hope. Developing innovative products and services, 5. People tends to buy or subscribe their products and they are overall satisfied with the results. Reputed Brand: Microsoft is one of the fortune 100 MNC operating through regional subsidiaries to … The first Windows, Windows 1 was introduced way back in 1985. Microsoft has several important strengths, hence their survival as a company. This is a shame. Microsoft has been a show stopper when it comes to the market influences worldwide. Microsoft Company reacts to the internal and external tactical factors identified in this SWOT analysis.. Poor percentage in hiring women in workplaces will catch eyes and result in sheer criticism. How Does Credit Karma Work and Make Money? Lack of Innovation: Why fix anything if it is not broken has been the main mantra of Microsoft from the past encounters. The following table illustrates Microsoft SWOT analysis: 1. The first Windows, Windows 1 was introduced way back in 1985. These cookies will be stored in your browser only with your consent. Reference to homosexuality and gays can’t be used in the Gamertag and user’s profile, as the company considers this matter ‘unsuitable’ and ‘offensive’ for other users. It is dominating the software market since then, offering software and hardware products, operating systems, apps and devices, Cloud computing, and office software suites. [1] Annual Report (2018) Microsoft Corporation, [2] Warren, T. (2018) “Microsoft briefly overtakes Apple to become the world’s most valuable company” The Verge, Available at:, [3] Novet, J. Effective leadership by Satya Nadella, 3. The threats are as follows: Companies Catching Up: Companies like Facebook, Intel, IBM and Oracle are some of the most prominent companies out there who are working relentlessly just to surpass their biggest rival on the planet, Microsoft. [4] HAVE HP, DELL, APPLE, MICROSOFT AND OTHERS FORGOTTEN HOW TO INNOVATE? 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